After the abolishment of entry load in August 2009 by former SEBI Chairman Mr C.B. Bhave, the mutual fund industry suffered a jolt. The distributors were unenthusiastic to push mutual funds to their clients, as no more luring commissions in-built in entry load were to flow for their business.
However later as a strategic move, the mutual fund industry started chanting the mantra of "financial planning". The mutual fund industry too, in order to safeguard their own interest of garnering more AUM (Asset Under Management), trained distributors to push mutual fund products by training them to emphasize on the need of financial planning to investors. And interestingly, distributors' too revealed interest as some mutual fund houses promised commissions from their own pocket.
But in all these strategic moves played by the industry and your mutual fund distributor / agent/ relationship manager, the question is - were you offered an appropriate mutual fund scheme(s) meeting your